Business Coaching and Introverts

When you hire a business coach and develop a program or product, the first marketing instructions you get will probably be something like this: “Contact your friends, send them a warm letter, offer them your services or product, and ask them if they know people who would be interested.” Bingo! You’re on your way with a marketing list, sure to grow as your friends enthusiastically spread the word.

Oh.

A typical introvert, I have spent my life making a few very deep friendships. Not for me the inclusion in the circle of giggling young women who took coffee breaks and lunch together every day, celebrating life events. When they were discussing a shower for one of their members, I was drinking coffee and reading a book. Their lunchtime group shopping tours were a far cry from my lunchtime exploratory (and solitary) walks.
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