Networking Is A Life Skill

I hear it over and over again: “I can’t network. I’m an introvert.” “I don’t know what to say.” “I don’t want to brag.” A lot of people don’t like networking, but the bulk of them seem to be introverts.

I’m an introvert, too, and I’m also an entrepreneur, having to teach myself along the way how to reach out and build that body of interested people who support and buy what I do. To make it even harder, I retired in California, moved back to Minneapolis, waited a few years, and then found I wanted to start a business in a city where I had no business contacts and only one friend (a nun).

Business coaches stymied me from the start, because they would start by saying: “First, send a warm letter to all of your friends, telling them what you’re doing and asking for their support.”

Oh. A fellow coach wailed that she only had 100 friends on her Christmas card list, and I was awed by her popularity. This was an exercise at which I never excelled, because my Christmas card list was five.
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